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Research reports

Qualitative research on storage radiator advertising

The research was required to testout the acceptability and credibility of this claim, andsome alternative ways of expressing the cost advantage ofoff-peak tariffs.The specific objectives were:1. To establish consumers' expectations of whatstorage...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
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Citation

, C. (1976a, April 01). Qualitative research on storage radiator advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-storage-radiator-advertising


Research reports

Qualitative research into Walls packaged bacon

Walls Meat Co. Ltd. is currently considering the marketingunder its label bacon originating from countries other thanthe UK. Consumer research was therefore required in orderto: 1. Identify consumers' perceptions of Wallsposition in the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1976
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Citation

, C. (1976a, March 01). Qualitative research into Walls packaged bacon. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-walls-packaged-bacon


Research reports

Qualitative research for Victoria Wine

The primary research objectives were:1. To identify and evaluate consumers' attitudesto different retail liquor outlets in terms oftheir strengths, weaknesses and general imagery;2. To provide a qualitative assessment of respondentsreactions to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Qualitative research for Victoria Wine. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-for-victoria-wine


Research reports

Qualitative research into Capri-Sonne fuit jucie

Colman Foods a reconsidering marketing a single one shotpure fruit juice product in an aluminum pouch which claimsto represent 50% of the fruit juice market in Germany, andis called Capri-Sonne. The research was required to ascertain how consumers...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Qualitative research into Capri-Sonne fuit jucie. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-capri-sonne-fuit-jucie


Research reports

Qualitative research into signal advertising development

It is intended to relaunch Signal toothpaste continuing the current anti-decay strategy but using a strongereffectiveness claim.This claim may be variously expressed but essentially depends for supporting evidence on a high fluoride formulation. For...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Qualitative research into signal advertising development. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-signal-advertising-development


Research reports

Qualitative research on Rodney Bewes advertising for Handifish

Rodney Bewes has been used for the launch of Handifish,and the company is considering using him for furtheradvertising of fish products (breaded fish, seafoodproducts, battered fish). This research was conductedto explore how appropriate Rodney Bewes...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Qualitative research on Rodney Bewes advertising for Handifish. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-rodney-bewes-advertising-for-handifish


Research reports

Qualitative research on Grovewood Kitchen Units TV commercials

Cogent Elliott has devised two television commercials on the theme 'Tramps' for a nationalcampaign for Grovewood Impact - a self-assembly range ofkitchen units.The objectives of the campaign are to communicate GrovewoodImpact as a range of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
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Citation

, C. (1976a, January 01). Qualitative research on Grovewood Kitchen Units TV commercials . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-grovewood-kitchen-units-tv-commercials-


Research reports

Evaluation of MacLeans and Crest commercials

In light of the previous research's findings two further televisioncommercials have been developed:a) 'A Good Toothbrush' and b) 'Growing Up'. Both advertisements seek to meet the original strategicrequirements for the brand though in somewhat...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1975
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Citation

, C. (1975a, December 03). Evaluation of MacLeans and Crest commercials. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/evaluation-of-macleans-and-crest-commercials


Research reports

Qualitative research for Puff desserts

Unilever Research Laboratories have developed a newdesert intended to appeal to children which are currentlyknown as 'Puff Desserts'.  This piece of research looks at children's reactions tothe new product. The specific research objectives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
×

Citation

, C. (1975a, December 01). Qualitative research for Puff desserts. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-for-puff-desserts